Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically.

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Formidable Forms  Over 400,000 users trust Formidable Forms, the best WordPress form plugin. Use our WordPress form builder to create contact forms, surveys, and calculators now.

FormBridge for Zoho is a handy WordPress plugin that connects the form plugin you already use to your Zoho apps without needing to write any code. You can link up any of ten popular form plugins, including Elementor Pro Forms, Contact Form 7, WPForms, and Gravity Forms, with six Zoho apps: Zoho CRM, Zoho Bigin, Zoho Books, Zoho Desk, Zoho Campaigns, and Zoho Marketing Automation.

In this guide, we’ll show you how to use Formidable Forms as a trigger, and send every new submission into Zoho CRM as a Lead automatically

Setup Formidable Forms Integrations With Zoho CRM.

First, go to your FormBridge for Zoho dashboard, click on Forms, and then + Add New Feed.

Add New Feed- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

On the add feed screen,fill in the necessary information. Put your desired name in Feed title.

Feed title- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Then you need to make sure Enabled (Send Submissions for this feed) is turned on.

note-icon  Note

If this option is disabled, submission data from the selected form will not be sent to Zoho.

Select Enabled- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

After that, the most important thing is to select your trigger. In this case, we are selecting Formidable Forms.

Form plugin- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Once you select the trigger, you can see the form list in the form dropdown. Select the form that you want to use for sending data to Zoho CRM, for example Contact Us and then click Next.

Select Form- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

You’ll now arrive on the Zoho Connection tab. Here, first select Zoho app from the dropdown menu select Zoho CRM.

Zoho app- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Now select the Connected account that you have already created. If you haven’t created one yet, set that up first under FormBridge for Zoho → Connections.

Click Here How to Create connections →

Connected account- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

After that, select the Module/resource from the dropdown menu. We are selecting the Leads module in this case.

Select Module-Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

In the Duplicate Check field, you can check for duplicate records and update an existing record in Zoho if a match is found based on email, name, or other fields. Enable this option if you want to update existing records. Then, click Next.

Duplicate check- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Field Mapping: Here, you need to map your form fields to the corresponding fields in the selected Zoho CRM module. Since we selected Customers/Contacts, the Contact Name field is required in Zoho CRM. Make sure to map your form’s Contact Name field to the corresponding Zoho CRM field.

The required fields may vary depending on the module you select, so make sure to map all required fields accordingly. You can also click the Add Mapping Row button to map additional form fields.

Field mapping- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

From the mapping you can put also static field value if you want.

Once your necessary fields are mapped, click on the Create feed button.

Add field mapping- Formidable Forms Zoho CRM Integration
Formidable Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Now, to check your connection, go and submit the form that you selected for this integration. Then you can see the status from the timeline.

note-icon  Info

Every delivery, success or failure, is recorded on the FormBridge for Zoho → Logs screen, with a one-click Resubmit option for anything that failed.

note-icon  Note

  • One feed always listens to exactly one Formidable form. If you have two Formidable forms that should both go to Zoho CRM, create two feeds.
  • Switching the Zoho app, account, or module after you’ve already mapped fields will clear the mapping rows below map fields again after changing any of these.
  • To find the exact Zoho CRM field API names, go to FormBridge for Zoho→ Connections and use the Modules & fields button for that account.
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