Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically.

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Gravity Forms Create custom forms on WordPress with Gravity Forms, the easiest-to-use, secure, and reliable WordPress form builder plugin for your website.

FormBridge for Zoho is a handy WordPress plugin that connects the form plugin you already use to your Zoho apps without needing to write any code. You can link up any of ten popular form plugins, including Elementor Pro Forms, Contact Form 7, WPForms, and Gravity Forms, with six Zoho apps: Zoho CRM, Zoho Bigin, Zoho Books, Zoho Desk, Zoho Campaigns, and Zoho Marketing Automation.

In this guide, we’ll show you how to use Gravity Forms as a trigger, and send every new submission into Zoho CRM as a Lead automatically

Setup Gravity Forms Integrations With Zoho CRM

First, go to your FormBridge for Zoho dashboard, click on Forms, and then + Add New Feed.

Add new feed- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

On the add feed screen,fill in the necessary information. Put your desired name in Feed title.

Feed title- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Then you need to make sure Enabled (Send Submissions for this feed) is turned on.

note-icon  Note

If this is turned off, Submissions from the selected form will not be sent to zoho.

Select enabled- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

After that, the most important thing is to select your Trigger. In this case, we are selecting Gravity Forms.

Form plugin- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Once you select the trigger, you can see the form list in the form dropdown. Select the form that you want to use for sending data to Zoho CRM, for example Contact form 1 and then click Next.

Select form- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

You’ll now arrive on the Zoho Connection tab. Here, first select Zoho app from the dropdown menu select Zoho CRM.

Zoho app- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Now select the Connected account that you have already created. If you haven’t created one yet, set that up first under FormBridge for ZohoConnections.

Click Here How to Create connections →

Connected account- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

After that, select the Module / resource from the dropdown menu. We are selecting the Leads module in this case.

Select module- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

From the Duplicate check field, you can check for duplicates and update the record if it already exists in Zoho, based on email, name and other fields. Check box Email and/or Match by Phone a record counts as a match if it shares the same email OR the same phone, not only when both match. Then click Next.

Duplicate check- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Field Mapping: Here you need to map your form fields to the matching fields in the Leads module in Zoho CRM. The “Last Name” field is required in Zoho CRM, so make sure to map your form’s Last Name field to it. You can also click the “Add mapping row” button to map additional fields.

Field mapping- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

From the mapping you can put also static field value if you want

Once your necessary fields are mapped, click on the Create feed button.

Add mapping row- Gravity Forms Zoho CRM Integration
Gravity Forms Zoho CRM Integration: Connect and Create Leads Automatically. note-icon

Now, to check your connection, go and submit the form that you selected for this integration. Then you can see the status from the timeline.

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Every delivery, success or failure, is recorded on the FormBridge for Zoho → Logs screen, with a one-click Resubmit option for anything that failed.

note-icon  Note

  • One feed always listens to exactly one Gravity Forms. If you have two Gravity Forms that should both send data to Zoho CRM, create two separate feeds.
  • Switching the Zoho app, account, or module after you have already mapped fields will clear the mapping rows below. After changing any of these options, you need to map the fields again.
  • To find the exact Zoho CRM field API names, go to FormBridge for ZohoConnections and click the Modules & fields button for the selected account.
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