Gravity Forms Zoho Marketing Automation Integration: Connect and Create Leads Automatically.
Gravity Forms Create custom forms on WordPress with Gravity Forms, the easiest-to-use, secure, and reliable WordPress form builder plugin for your website.
FormBridge for Zoho is a handy WordPress plugin that connects the form plugin you already use to your Zoho apps without needing to write any code. You can link up any of ten popular form plugins, including Elementor Pro Forms, Contact Form 7, WPForms, and Gravity Forms, with six Zoho apps: Zoho CRM, Zoho Bigin, Zoho Books, Zoho Desk, Zoho Campaigns, and Zoho Marketing Automation.
In this guide, we’ll show you how to use Gravity Forms as a trigger, and send every new submission into Zoho Marketing Automation as a Lead automatically
Setup Gravity Forms Integrations With Zoho Marketing Automation.
First, go to your FormBridge for Zoho dashboard, click on Forms, and then + Add New Feed.

On the add feed screen, fill in the necessary information. Put your desired name in Feed title.

Then you need to make sure Enabled (Send Submissions for this feed) is turned on.
Note
If this is turned off, Submissions data the selected form will not be sent to zoho.

After that, the most important thing is to select your Trigger. In this case, we are selecting Gravity forms.

Once you select the Trigger, you can see the form list in the form dropdown. Select the form that you want to use for sending data to Zoho, for example Contact Form 1 and then click Next.

You’ll now arrive on the Zoho Connection tab. Here, first select Zoho app from the dropdown menu select Zoho Marketing Automation.

Now select the Connected account that you have already created. If you haven’t created one yet, set that up first under FormBridge for Zoho → Connections.
Click Here How to Create connections →

From the Mailing List dropdown menu,select your module where you want to add your.

From the Subscription Type dropdown menu, select the subscription status for your new leads.

From the Associate contacts with the following Topics field, Select the topic where you want to add your new data.

From the Duplicate check field, you can check for duplicate leads and update existing records in Zoho Marketing Automation based on email, name, or other fields. Check box Match by Email and/or Match by Phone a contact counts as a match if it shares the same email OR phone number, not necessarily both. Then click Next.

Field Mapping: Here you need to map your form fields to the matching fields in the Contacts/Leads module in Zoho Marketing Automation. The “Contact Email” field is required, so make sure to map your form’s Email field to it. You can also click the “Add mapping row” button to map additional fields.

From the mapping, you can also set a static field value if needed.
Once your necessary fields are mapped, click on the Create feed button.

Now, to check your connection, go and submit the form that you selected for this integration. Then you can see the status from the timeline.
Info
Every delivery, success or failure, is recorded on the FormBridge for Zoho → Logs screen, with a one-click Resubmit option for anything that failed.
Note
- One feed always listens to exactly one Gravity forms. If you have two Gravity forms that should both send data to Zoho Marketing Automation, create two separate feeds.
- Switching the Zoho app, account, or module after you have already mapped fields will clear the mapping rows below. After changing any of these options, you need to map the fields again.
- To find the exact Zoho Marketing Automation field API names, go to FormBridge for Zoho → Connections and click the Modules & fields button for the selected account.