SureForms to Zoho Bigin Integration
A SureForms Zoho Bigin integration sends each form submission straight into Zoho Bigin, so new contacts appear in your pipeline CRM without manual entry and without code.
FormBridge for Zoho connects your SureForms form to Bigin through a single feed. This guide covers the complete process: creating the feed, picking SureForms as the trigger, selecting Bigin and its module, turning on the duplicate check, mapping the fields and testing the result.
Supported form plugins and Zoho apps
FormBridge for Zoho is a WordPress plugin that connects your form plugin to Zoho apps without code. This page follows the SureForms to Zoho Bigin route from start to finish.
WordPress form plugins
- Gravity Forms
- Elementor Forms
- Contact Form 7
- WPForms
- Fluent Forms
- Ninja Forms
- Forminator Forms
- Formidable Forms
- Happyforms
- SureForms
Zoho apps
- Zoho Bigin
- Zoho CRM
- Zoho Books
- Zoho Desk
- Zoho Campaigns
- Zoho Marketing Automation
Before you start the SureForms Zoho Bigin integration
- SureForms is installed and activated, and you have created at least one SureForms form.
- FormBridge for Zoho is installed and activated on the same site.
- Your Zoho account is connected under FormBridge for Zoho → Connections. If it isn’t, follow the guide to creating a Zoho connection.
- You know which Zoho Bigin module should receive the data, and your form collects that module’s required fields.
How to connect SureForms to Zoho Bigin
Ten steps, from creating the feed to a live submission reaching Zoho Bigin.
Steps 1–4 · Trigger and details
Step 1: Create a new integration feed
FormBridge for Zoho › All FeedsIn your WordPress dashboard, open FormBridge for Zoho, click All Feeds, then click + Add New Feed.
Starting a new feed from the All Feeds screen. Step 2: Select SureForms as the trigger
New feed › Trigger appFrom the list of trigger apps, select SureForms. The feed will now run each time the SureForms form you choose is submitted.
Selecting SureForms as the trigger. Step 3: Enter a feed title
New feed › Feed titleOn the Name this feed screen, enter the required information. In the Feed title field, enter a name of your choice, for example SureForms to Bigin contacts. The title is used inside WordPress only, in the feed list and the delivery log.
Naming the feed. Step 4: Select your SureForms form
New feed › FormOpen the Form dropdown, which lists your SureForms forms. Select the one that should send data to Zoho, then click Continue.
One feed, one formEach feed listens to exactly one form. To connect another SureForms form, create another feed.
Choosing the SureForms form this feed listens to.
Steps 5–10 · Destination and mapping
Step 5: Select your connected Zoho account
Zoho connection step › Connected accountOn the Zoho connection step, open the Connected account dropdown and choose the Zoho account you connected under FormBridge for Zoho → Connections. Records are created in this account, and each feed can use a different one.
No account in the list?Create a connection first, then return to the feed. Learn how to create a Zoho connection.
Choosing the connected Zoho account. Step 6: Select Zoho Bigin as the Zoho app
Zoho connection step › Zoho AppNext, open the Zoho App dropdown and select Zoho Bigin. This tells FormBridge to send the submitted SureForms data to Bigin.
Selecting Zoho Bigin as the destination app. Step 7: Select the Zoho Bigin module
Zoho connection step › Module / resourceFrom the Module / resource dropdown, choose the Bigin module that should receive your form data. To add new people from a contact form, choose Contacts.
Choosing the Zoho Bigin module that receives the data. Step 8: Turn on the duplicate check
Zoho connection step › Duplicate CheckThe duplicate check looks for an existing Bigin record that matches the submission, based on email, name or another field. When it finds a match, FormBridge updates that record instead of creating a new one.
Turn it on if you want existing records updated, then click Next.
Turning on the duplicate check to update existing records. Step 9: Map your SureForms fields
Mapping step › Field MappingMatch each SureForms field to the Zoho Bigin field that should store its value. Click Add Mapping Row to map more fields.
Required fieldsEach Bigin module has its own required fields. For Contacts, map a value to Last Name. If a required field is empty, Bigin won’t create the record.
Mapping SureForms fields to Zoho Bigin fields. Step 10: Create the feed and test it
Mapping step › Create feedIf a Bigin field should always get the same value, set a static value in its mapping row instead of choosing a form field. When the required fields are mapped, click Create feed.
Adding a static value and creating the feed. Submit the selected SureForms form with test data to confirm the connection works.
Delivery logsEvery delivery, successful or failed, is recorded under FormBridge for Zoho → Logs. Failed deliveries can be sent again with Resubmit.
- One feed listens to exactly one form. If two SureForms forms should both send data to Zoho Bigin, create two feeds.
- Changing the Zoho app, account or module after mapping clears the mapping rows, so set those first.
- To see exact Zoho Bigin field API names, go to FormBridge for Zoho → Connections and click Modules & Fields for the account.
Feed settings reference
| Setting | Stage | What it does |
|---|---|---|
| Trigger app | Trigger | The source that starts a delivery. Here, SureForms. |
| Feed title | Details | Names the feed in the feed list and the delivery log. Used inside WordPress only. |
| Form | Details | The single SureForms form this feed listens to. |
| Connected account | Destination | The connected Zoho account where records are created. |
| Zoho App | Destination | Chooses the Zoho app that receives the data. Here, Zoho Bigin. |
| Module / resource | Destination | The Zoho Bigin module that receives the record. |
| Duplicate Check | Destination | Updates a matching Bigin record instead of creating a new one. |
| Field Mapping | Mapping | The SureForms field to send and the Zoho Bigin field that receives it. |
| Static value | Mapping | Sends the same fixed value to a Bigin field on every submission. |
| Add Mapping Row | Mapping | Adds another field pair. |
| Create feed | Mapping | Saves the feed and starts listening to the form. |
Verify the SureForms Zoho Bigin integration
- Submit a test entry on the page holding your SureForms form, using an email address you can recognise.
- Check the log under FormBridge for Zoho → Logs and confirm the delivery succeeded.
- Find the record in the Bigin module you selected by searching for the test email.
- Check the values, including any static values.
- Test the duplicate check, if it’s on, by submitting the same email again. The existing record should update.
Troubleshooting
Pick the symptom you’re seeing to get the fix.
No record is created
- Likely cause
- A required field isn’t mapped.
- How to fix it
- Map every required field for the selected module, then check the Logs screen for the error returned by Zoho Bigin.
No form in the dropdown
- Likely cause
- No SureForms form has been created yet, or SureForms isn’t active.
- How to fix it
- Create and save a SureForms form, confirm the plugin is active, then reopen the feed and open the Form dropdown again.
Mapping rows cleared
- Likely cause
- The app, account or module changed after mapping.
- How to fix it
- Set the app, account and module first, then map the fields.
Duplicate records
- Likely cause
- The duplicate check is turned off in the feed.
- How to fix it
- Turn on the duplicate check in Step 8 and choose a match field, such as email.
Field name not found
- Likely cause
- The API name doesn’t exist in the selected module.
- How to fix it
- Check the correct name under FormBridge for Zoho → Connections → Modules & Fields.
Wrong form firing
- Likely cause
- The feed’s trigger points at a different form.
- How to fix it
- Check which form the trigger points at. Give every form that needs its own Bigin feed a separate feed.
Still stuck? Email the failed entry from the Logs screen to support@techwavesolutions.net, or ask in the FormBridge for Zoho community.
Frequently asked questions
Can I connect SureForms to Zoho Bigin?
Yes. Use SureForms as the trigger and Zoho Bigin as the Zoho app. After selecting your form, choose Bigin, pick a module such as Contacts, and map your SureForms fields to the matching Bigin fields.
Do I need coding for the SureForms Zoho Bigin integration?
No. FormBridge for Zoho is set up entirely from its settings screens. You select SureForms, choose your form, pick Zoho Bigin and map the fields without writing any code.
Can I connect different SureForms forms to Zoho?
Yes. Create a separate feed for each form. One form can create Bigin contacts while another sends data to Zoho CRM, Zoho Desk or another supported Zoho app.
Which Zoho Bigin module should I choose?
Choose the module where the form data belongs. For contact or enquiry forms, Contacts is the usual choice. Required fields differ by module, so map every required field for the module you pick.
Can FormBridge update existing Bigin records?
Yes. Turn on the duplicate check in Step 8. FormBridge then looks for a matching record, for example by email, and updates it instead of creating a new one.
Can two SureForms forms send data to Zoho Bigin?
Yes. Each feed listens to exactly one form, so create a separate feed for each form.
How do I check that a submission reached Zoho?
Submit the form with test data, then open FormBridge for Zoho → Logs. Every delivery is listed with its result, and failed deliveries can be resubmitted.
Where do I find Zoho Bigin field API names?
Go to FormBridge for Zoho → Connections and click Modules & Fields for the connected account.
Related guides
Setting this up with a different form plugin or a different Zoho app? Start from the matching guide.
