SureForms to Zoho Campaigns Integration
A SureForms Zoho Campaigns integration sends each form submission straight into Zoho Campaigns, so new subscribers join your mailing lists without manual entry and without code.
FormBridge for Zoho connects your SureForms form to Zoho Campaigns through a single feed. This guide covers the complete process: creating the feed, picking SureForms as the trigger, choosing the mailing list, subscription type, when contacts join the list, topics and tags, turning on the duplicate check, mapping the fields and testing the result.
Supported form plugins and Zoho apps
FormBridge for Zoho is a WordPress plugin that connects your form plugin to Zoho apps without code. This page follows the SureForms to Zoho Campaigns route from start to finish.
WordPress form plugins
- Gravity Forms
- Elementor Forms
- Contact Form 7
- WPForms
- Fluent Forms
- Ninja Forms
- Forminator Forms
- Formidable Forms
- Happyforms
- SureForms
Zoho apps
- Zoho Campaigns
- Zoho CRM
- Zoho Bigin
- Zoho Books
- Zoho Desk
- Zoho Marketing Automation
Before you start the SureForms Zoho Campaigns integration
- SureForms is installed and activated, and you have created at least one SureForms form that collects an email address.
- FormBridge for Zoho is installed and activated on the same site.
- Your Zoho account is connected under FormBridge for Zoho → Connections. If it isn’t, follow the guide to creating a Zoho connection.
- The mailing list, topics and tags you want to use already exist in Zoho Campaigns.
How to connect SureForms to Zoho Campaigns
Fourteen steps, from creating the feed to a live submission reaching Zoho Campaigns.
Steps 1–4 · Trigger and details
Step 1: Create a new integration feed
FormBridge for Zoho › All FeedsIn your WordPress dashboard, open FormBridge for Zoho, click All Feeds, then click + Add New Feed.
Starting a new feed from the All Feeds screen. Step 2: Select SureForms as the trigger
New feed › Trigger appFrom the list of trigger apps, select SureForms. The feed will now run each time the SureForms form you choose is submitted.
Selecting SureForms as the trigger. Step 3: Enter a feed title
New feed › Feed titleOn the Name this feed screen, enter the required information. In the Feed title field, enter a name of your choice, for example SureForms to newsletter list. The title is used inside WordPress only, in the feed list and the delivery log.
Naming the feed. Step 4: Select your SureForms form
New feed › FormOpen the Form dropdown, which lists your SureForms forms. Select the one that should send data to Zoho, then click Continue.
One feed, one formEach feed listens to exactly one form. To connect another SureForms form, create another feed.
Choosing the SureForms form this feed listens to.
Steps 5–14 · Destination and mapping
Step 5: Select your connected Zoho account
Zoho connection step › Connected accountOn the Zoho connection step, open the Connected account dropdown and choose the Zoho account you connected under FormBridge for Zoho → Connections.
No account in the list?Create a connection first, then return to the feed. Learn how to create a Zoho connection.
Choosing the connected Zoho account. Step 6: Select Zoho Campaigns as the Zoho app
Zoho connection step › Zoho AppNext, open the Zoho App dropdown and select Zoho Campaigns. This tells FormBridge to send the submitted SureForms data to Zoho Campaigns.
Selecting Zoho Campaigns as the Zoho app. Step 7: Select the mailing list
Zoho connection step › Mailing ListFrom the Mailing List dropdown, choose the list that new subscribers should be added to. The lists load from Zoho once the account is chosen.
Choosing the mailing list for new subscribers. Step 8: Select the subscription type
Contact options › Subscription typeUnder Contact options, open the Subscription type dropdown and choose the email permission level for new subscribers.
Choosing the subscription type. Step 9: Choose when contacts are added to the list
Contact options › Add to listFrom the Add to list dropdown, choose when new subscribers join the mailing list:
- Right away adds the contact to the list as soon as the form is submitted.
- After they confirm by email sends the contact a confirmation email from Zoho first. The contact joins the list only after confirming.
Choosing when new subscribers are added to the mailing list. Step 10: Choose topics
Contact options › TopicsIn the Associate contacts with these topics field, choose the topics new subscribers should be linked to. Subscribers then receive emails only about the topics they chose, which keeps your campaigns targeted. Hold Ctrl or Cmd to pick more than one.
Choosing topics for new subscribers. Step 11: Add contact tags
Contact options › Contact TagsIn the Contact Tags field, select tags to apply to new subscribers. Tags make it easy to segment contacts, for example by the form they submitted or their lead source.
Adding contact tags to new subscribers. Step 12: Turn on the duplicate check
Zoho connection step › Duplicate CheckThe duplicate check looks for an existing contact that matches the submission, based on email, name or another field. When it finds a match, FormBridge updates that contact instead of creating a new one.
Turn it on if you want existing contacts updated, then click Continue.
Turning on the duplicate check. Step 13: Map your SureForms fields
Mapping step › Field MappingMatch each SureForms field to the Zoho Campaigns field that should store its value. Click Add Mapping Row to map more fields.
Map the email addressZoho Campaigns identifies contacts by email address, so always map your form’s email field. Map any other required fields too, or the contact won’t be added.
Mapping SureForms fields to Zoho Campaigns fields. Step 14: Create the feed and test it
Mapping step › Create feedIf a field should always get the same value, enter a static value in its mapping row instead of choosing a form field. When the required fields are mapped, click Create feed.
Adding a static value and creating the feed. Submit the selected SureForms form with test data to confirm the connection works.
Delivery logsEvery delivery, successful or failed, is recorded under FormBridge for Zoho → Logs. Failed deliveries can be sent again with Resubmit.
- One feed listens to exactly one form. If two SureForms forms should send subscribers to Zoho Campaigns, create two feeds.
- Changing the Zoho app, account or list after mapping clears the mapping rows, so set those first.
- To see exact Zoho Campaigns field API names, go to FormBridge for Zoho → Connections and click Modules & Fields for the account.
Feed settings reference
| Setting | Stage | What it does |
|---|---|---|
| Trigger app | Trigger | The source that starts a delivery. Here, SureForms. |
| Feed title | Details | Names the feed in the feed list and the delivery log. Used inside WordPress only. |
| Form | Details | The single SureForms form this feed listens to. |
| Connected account | Destination | The connected Zoho account where contacts are created. |
| Zoho App | Destination | Chooses the Zoho app that receives the data. Here, Zoho Campaigns. |
| Mailing List | Destination | The Zoho Campaigns list new subscribers are added to. |
| Subscription type | Destination | The email permission level given to new subscribers. |
| Add to list | Destination | Whether contacts join the list right away or after confirming by email. |
| Topics | Destination | The topics a subscriber is associated with, which control the emails they receive. |
| Contact Tags | Destination | Labels applied to new subscribers for segmenting contacts. |
| Duplicate Check | Destination | Updates a matching Zoho Campaigns contact instead of creating a new one. |
| Field Mapping | Mapping | The SureForms field to send and the Zoho Campaigns field that receives it. |
| Static value | Mapping | Sends the same fixed value to a Zoho Campaigns field on every submission. |
| Add Mapping Row | Mapping | Adds another field pair. |
| Create feed | Mapping | Saves the feed and starts listening to the form. |
Verify the SureForms Zoho Campaigns integration
- Submit a test entry on the page holding your SureForms form, using an email address you can recognise.
- Check the log under FormBridge for Zoho → Logs and confirm the delivery succeeded.
- Find the contact in the mailing list you selected by searching for the test email. If you chose After they confirm by email, confirm the test email first.
- Check the details: subscription type, topics, tags and any static values.
- Submit the same email again. The existing contact should update rather than appear twice.
Troubleshooting
Pick the symptom you’re seeing to get the fix.
No contact is added
- Likely cause
- The email field or another required field isn’t mapped.
- How to fix it
- Map your form’s email field and every other required field, then check the Logs screen for the error returned by Zoho Campaigns.
No form in the dropdown
- Likely cause
- No SureForms form has been created yet, or SureForms isn’t active.
- How to fix it
- Create and save a SureForms form, confirm the plugin is active, then reopen the feed and open the Form dropdown again.
Added to the wrong list
- Likely cause
- A different mailing list was selected in the feed.
- How to fix it
- Edit the feed and choose the correct mailing list in Step 7.
Contact not in the list yet
- Likely cause
- Add to list is set to After they confirm by email, and the contact hasn’t confirmed yet.
- How to fix it
- Ask the contact to confirm the email from Zoho, or choose Right away in Step 9 if confirmation isn’t needed.
Mapping rows cleared
- Likely cause
- The app, account or list changed after mapping.
- How to fix it
- Set the app, account and list first, then map the fields.
Field name not found
- Likely cause
- The API name doesn’t exist in Zoho Campaigns.
- How to fix it
- Check the correct name under FormBridge for Zoho → Connections → Modules & Fields.
Wrong form firing
- Likely cause
- The feed’s trigger points at a different form.
- How to fix it
- Check which form the trigger points at. Give every form that needs to reach Zoho Campaigns its own feed.
Still stuck? Email the failed entry from the Logs screen to support@techwavesolutions.net, or ask in the FormBridge for Zoho community.
Frequently asked questions
Can I connect SureForms to Zoho Campaigns?
Yes. Use SureForms as the trigger and Zoho Campaigns as the Zoho app. After selecting your form, choose Zoho Campaigns, pick a mailing list, set the subscription options, then map your SureForms fields including the email address.
Do I need coding for the SureForms Zoho Campaigns integration?
No. FormBridge for Zoho is set up entirely from its settings screens. You select SureForms, choose your form, pick Zoho Campaigns and map the fields without writing any code.
What is the difference between Right away and After they confirm by email?
Right away adds new subscribers to the mailing list as soon as the form is submitted. After they confirm by email sends each subscriber a confirmation email from Zoho first, and adds them only after they confirm.
What is the difference between topics and tags in Zoho Campaigns?
Topics control which kinds of emails a subscriber receives, so they only get emails about topics they chose. Tags label contacts so you can segment them, for example by form or lead source.
What happens if the same email is submitted again?
Zoho Campaigns identifies contacts by email address, so sending the same address again updates the existing contact instead of creating a duplicate.
Can two SureForms forms send subscribers to Zoho Campaigns?
Yes. Each feed listens to exactly one form, so create a separate feed for each form.
How do I check that a submission reached Zoho?
Submit the form with test data, then open FormBridge for Zoho → Logs. Every delivery is listed with its result, and failed deliveries can be resubmitted.
Where do I find Zoho Campaigns field API names?
Go to FormBridge for Zoho → Connections and click Modules & Fields for the connected account.
Related guides
Setting this up with a different form plugin or a different Zoho app? Start from the matching guide.
