SureForms to Zoho Marketing Automation Integration
A SureForms Zoho Marketing Automation integration sends each form submission straight into Zoho Marketing Automation, so new leads join your mailing lists without manual entry and without code.
FormBridge for Zoho connects your SureForms form to Zoho Marketing Automation through a single feed. This guide covers the complete process: creating the feed, picking SureForms as the trigger, choosing the mailing list, subscription type, when leads join the list and topics, turning on the duplicate check, mapping the fields and testing the result.
Supported form plugins and Zoho apps
FormBridge for Zoho is a WordPress plugin that connects your form plugin to Zoho apps without code. This page follows the SureForms to Zoho Marketing Automation route from start to finish.
WordPress form plugins
- Gravity Forms
- Elementor Forms
- Contact Form 7
- WPForms
- Fluent Forms
- Ninja Forms
- Forminator Forms
- Formidable Forms
- Happyforms
- SureForms
Zoho apps
- Zoho Marketing Automation
- Zoho CRM
- Zoho Bigin
- Zoho Books
- Zoho Desk
- Zoho Campaigns
Before you start the SureForms Zoho Marketing Automation integration
- SureForms is installed and activated, and you have created at least one SureForms form that collects an email address.
- FormBridge for Zoho is installed and activated on the same site.
- Your Zoho account is connected under FormBridge for Zoho → Connections. If it isn’t, follow the guide to creating a Zoho connection.
- The mailing list and any topics you want to use already exist in Zoho Marketing Automation.
How to connect SureForms to Zoho Marketing Automation
Thirteen steps, from creating the feed to a live submission reaching Zoho Marketing Automation.
Steps 1–4 · Trigger and details
Step 1: Create a new integration feed
FormBridge for Zoho › All FeedsIn your WordPress dashboard, open FormBridge for Zoho, click All Feeds, then click + Add New Feed.
Starting a new feed from the All Feeds screen. Step 2: Select SureForms as the trigger
New feed › Trigger appFrom the list of trigger apps, select SureForms. The feed will now run each time the SureForms form you choose is submitted.
Selecting SureForms as the trigger. Step 3: Enter a feed title
New feed › Feed titleOn the Name this feed screen, enter the required information. In the Feed title field, enter a name of your choice, for example SureForms to marketing leads. The title is used inside WordPress only, in the feed list and the delivery log.
Naming the feed. Step 4: Select your SureForms form
New feed › FormOpen the Form dropdown, which lists your SureForms forms. Select the one that should send data to Zoho, then click Continue.
One feed, one formEach feed listens to exactly one form. To connect another SureForms form, create another feed.
Choosing the SureForms form this feed listens to.
Steps 5–13 · Destination and mapping
Step 5: Select your connected Zoho account
Zoho connection step › Connected accountOn the Zoho connection step, open the Connected account dropdown and choose the Zoho account you connected under FormBridge for Zoho → Connections.
No account in the list?Create a connection first, then return to the feed. Learn how to create a Zoho connection.
Choosing the connected Zoho account. Step 6: Select Zoho Marketing Automation as the Zoho app
Zoho connection step › Zoho AppNext, open the Zoho App dropdown and select Zoho Marketing Automation. This tells FormBridge to send the submitted SureForms data to Zoho Marketing Automation.
Selecting Zoho Marketing Automation as the Zoho app. Step 7: Select the mailing list
Zoho connection step › Mailing ListFrom the Mailing List dropdown, choose the list that new leads should be added to. The lists load from Zoho once the account is chosen.
Choosing the mailing list for new leads. Step 8: Select the subscription type
Zoho connection step › Subscription TypeUnder Contact options, open the Subscription type dropdown and choose how new leads are subscribed, for example Marketing.
Choosing the subscription type. Step 9: Choose when leads are added to the list
Contact options › Add to listFrom the Add to list dropdown, choose when new leads join the mailing list:
- Right away adds the lead to the list as soon as the form is submitted.
- After they confirm by email sends the lead a confirmation email from Zoho first. The lead joins the list only after confirming.
Choosing when new leads are added to the mailing list. Step 10: Choose topics
Zoho connection step › TopicsIn the Associate contacts with these topics field, search for and choose the topics new leads should be linked to. Hold Ctrl or Cmd to pick more than one.
This field is optional. Leave it empty to skip topic association.
Choosing topics for new leads. Step 11: Turn on the duplicate check
Zoho connection step › Duplicate CheckThe duplicate check looks for an existing lead that matches the submission, based on email, name or another field. When it finds a match, FormBridge updates that lead instead of creating a new one.
Turn it on if you want existing leads updated, then click Continue.
Turning on the duplicate check. Step 12: Map your SureForms fields
Mapping step › Field MappingMatch each SureForms field to the Zoho Marketing Automation field that should store its value. Click Add Mapping Row to map more fields.
Map the email addressZoho Marketing Automation identifies leads by email address, so always map your form’s email field. Map any other required fields too, or the lead won’t be added.
Mapping SureForms fields to Zoho Marketing Automation fields. Step 13: Create the feed and test it
Mapping step › Create feedIf a field should always get the same value, set a static value in its mapping row instead of choosing a form field. When the required fields are mapped, click Create feed.
Adding a static value and creating the feed. Submit the selected SureForms form with test data to confirm the connection works.
Delivery logsEvery delivery, successful or failed, is recorded under FormBridge for Zoho → Logs. Failed deliveries can be sent again with Resubmit.
- One feed listens to exactly one form. If two SureForms forms should send leads to Zoho Marketing Automation, create two feeds.
- Changing the Zoho app, account or list after mapping clears the mapping rows, so set those first.
- To see exact Zoho Marketing Automation field API names, go to FormBridge for Zoho → Connections and click Modules & Fields for the account.
Feed settings reference
| Setting | Stage | What it does |
|---|---|---|
| Trigger app | Trigger | The source that starts a delivery. Here, SureForms. |
| Feed title | Details | Names the feed in the feed list and the delivery log. Used inside WordPress only. |
| Form | Details | The single SureForms form this feed listens to. |
| Connected account | Destination | The connected Zoho account where leads are created. |
| Zoho App | Destination | Chooses the Zoho app that receives the data. Here, Zoho Marketing Automation. |
| Mailing List | Destination | The Zoho Marketing Automation list new leads are added to. |
| Subscription type | Destination | How new leads are subscribed, for example as Marketing contacts. |
| Add to list | Destination | Whether leads join the list right away or after confirming by email. |
| Topics | Destination | Optional topics a new lead is associated with, grouping leads by interest. |
| Duplicate Check | Destination | Updates a matching Zoho Marketing Automation lead instead of creating a new one. |
| Field Mapping | Mapping | The SureForms field to send and the Zoho Marketing Automation field that receives it. |
| Static value | Mapping | Sends the same fixed value to a Zoho Marketing Automation field on every submission. |
| Add Mapping Row | Mapping | Adds another field pair. |
| Create feed | Mapping | Saves the feed and starts listening to the form. |
Verify the SureForms Zoho Marketing Automation integration
- Submit a test entry on the page holding your SureForms form, using an email address you can recognise.
- Check the log under FormBridge for Zoho → Logs and confirm the delivery succeeded.
- Find the lead in the mailing list you selected by searching for the test email.
- Check the details: subscription type, topics and any static values. If you chose After they confirm by email, confirm the test email first.
- Submit the same email again. The existing lead should update rather than appear twice.
Troubleshooting
Pick the symptom you’re seeing to get the fix.
No lead is added
- Likely cause
- The email field or another required field isn’t mapped.
- How to fix it
- Map your form’s email field and every other required field, then check the Logs screen for the error returned by Zoho Marketing Automation.
No form in the dropdown
- Likely cause
- No SureForms form has been created yet, or SureForms isn’t active.
- How to fix it
- Create and save a SureForms form, confirm the plugin is active, then reopen the feed and open the Form dropdown again.
Lead added to the wrong list
- Likely cause
- A different mailing list was selected in the feed.
- How to fix it
- Edit the feed and choose the correct mailing list in Step 7.
Lead not in the list yet
- Likely cause
- Add to list is set to After they confirm by email, and the lead hasn’t confirmed yet.
- How to fix it
- Ask the lead to confirm the email from Zoho, or choose Right away in Step 9 if confirmation isn’t needed.
Mapping rows cleared
- Likely cause
- The app, account or list changed after mapping.
- How to fix it
- Set the app, account and list first, then map the fields.
Field name not found
- Likely cause
- The API name doesn’t exist in Zoho Marketing Automation.
- How to fix it
- Check the correct name under FormBridge for Zoho → Connections → Modules & Fields.
Wrong form firing
- Likely cause
- The feed’s trigger points at a different form.
- How to fix it
- Check which form the trigger points at. Give every form that needs to reach Zoho Marketing Automation its own feed.
Still stuck? Email the failed entry from the Logs screen to support@techwavesolutions.net, or ask in the FormBridge for Zoho community.
Frequently asked questions
Can I connect SureForms to Zoho Marketing Automation?
Yes. Use SureForms as the trigger and Zoho Marketing Automation as the Zoho app. After selecting your form, choose Zoho Marketing Automation, pick a mailing list, set the subscription options, then map your SureForms fields including the email address.
Do I need coding for the SureForms Zoho Marketing Automation integration?
No. FormBridge for Zoho is set up entirely from its settings screens. You select SureForms, choose your form, pick Zoho Marketing Automation and map the fields without writing any code.
What does the subscription type do?
It sets how new leads are subscribed in Zoho Marketing Automation, for example as Marketing contacts.
What is the difference between Right away and After they confirm by email?
Right away adds new leads to the mailing list as soon as the form is submitted. After they confirm by email sends each lead a confirmation email from Zoho first, and adds them only after they confirm.
What are topics in Zoho Marketing Automation?
Topics group leads by interest. FormBridge can link each new lead to one or more topics you choose in the feed.
What happens if the same email is submitted again?
Zoho Marketing Automation identifies leads by email address, so sending the same address again updates the existing lead instead of creating a duplicate.
Can two SureForms forms send leads to Zoho Marketing Automation?
Yes. Each feed listens to exactly one form, so create a separate feed for each form.
Where do I find Zoho Marketing Automation field API names?
Go to FormBridge for Zoho → Connections and click Modules & Fields for the connected account.
Related guides
Setting this up with a different form plugin or a different Zoho app? Start from the matching guide.
